We issued a press release this last week about the industry leading technology we've been employing to better serve our customers on the web. We included a photo with our press release and this photo was displayed at 5 different times on the Reuters sign in Times Square in New York City on February 20th! The Reuters sign is the largest digital display board in the world. Here is one photo taken at the time our ad was being displayed.
Also, our photo was displayed on the Fashion Show Mall sign in the heart of the Las Vegas strip 9 different times on February 19th and February 20th! Here is one photo that was taken of our photo and headline in Las Vegas. While I don't think that we will be reaching many of our customers through those billboards, after all, not many antique tractors plow through Times Square every day, we do take it as a good sign of the times that the national media is showing interest in some good news from the heartland. I don't know about in your towns, but around here all that has been on the news is doom and gloom. We thought now was a great time to release a positive story about the advancements we've been able to make with technology.
We've been able to reduce costs and increase our level of service through creative use of technology and we hope to continue that trend. From 2008 to 2009, we were forced to increase some prices, but the majority of our parts remained at the same price and in fact, some items were reduced in price! Also, we've been really trying to add value to the services that we offer our customers. You will now find parts easier on our website with our new search feature. We've also added tractor stories and pictures from our customers to help you find another venue to show off the hard work that you've put into your restoration project. Also, you can chat on-line with our personnel allowing you to get answers to your questions without ever leaving your computer.
So that is our positive news story, how about upbeat news from your town? We would love to hear some good news stories from our customers and friends. Has your town had a successful farm show? Maybe a business in your town is expanding? Perhaps a collector group has raised money for a charity? Please feel free to share them here with links to the story on the hometown paper if you would like! I think that all of us could use a little good news right now! Also, as always, if you have any ideas for additional value added services you would like to see us offer either on-line or off, please feel free to share them with us. We love hearing from our customers!